Research on Value Co-Creation Behavior of Users in Tourism Virtual Communities Based on Information Resources from the Perspective of Digital Capital
This study aims to clarify how users'digital capital and social capital influence collaborative value creation behaviors in virtual tourism communities.Through a survey,data on users'digital capital,social capital,and collabora-tive value creation behaviors were collected,and the data were analyzed using a structural equation modeling approach.The results indicate:User digital access is not directly related to their collaborative value creation behaviors;however,digital literacy has a significant positive impact.The accumulation of user digital capital contributes to the continuous growth of their social capital,with digital access and digital literacy having a significant positive impact on structural,relational,and cognitive social capital.User structural and cognitive social capital positively influence their collaborative value creation behaviors,while relational social capital has a negative impact.This research provides theoretical support and practical insights for enhancing collaborative value creation among users in virtual tourism communities.
万方数据
维普
