Research on the Influence Mechanism of Knowledge Exchange Effect in Knowledge Q&A Communities from the Perspective of Digital Capital
At present,knowledge Q&A communities are flourishing and developing.However,they are also grappling with issues such as user attrition,sluggish knowledge growth,and challenges in ensuring the quality of knowledge shared,which may lead to poor knowledge exchange in the community.Understanding the influence mechanism of knowledge exchange effect can help individuals make full use of knowledge Q&A communities to realize high-quality knowledge exchange,and at the same time provide a path for sustainable development of knowledge Q&A communities.To this end,based on the perspective of digital capital theory,this paper constructs a theoretical model of configuration analysis,and discusses the combined effects of digital capital,social capital,cultural capital and economic capital by QCA.The results show that there is causal complexity between the effect of knowledge exchange and its antecedents:the combination of social capital and cultural capital is the core condition to enhance perceived contribution,but digital capital can make up for the absent of one of them;as far as perceived learning is concerned,digital capital,social capital and economic capital are the core conditions.