ChatGPT-like Artificial Intelligence Technology Enabling Rural Cultural Revitalization:Opportunities,Challenges and Paths
ChatGPT,as a milestone in the iterative upgrading of artificial intelligence technology,has been concerned and sought after by all walks of life.ChatGPT-like artificial intelligence technology has broad prospects and huge opportunities in the field of rural cultural revitalization,mainly reflected in the promotion of cultural supply and demand adaptation precision and online education and learning,cultural heritage protection and inheritance and artificial intelligence creation,digital library construction and community online cooperation and sharing,a new sense of cultural experience and cultural creative industry economy.However,the new generation of AI technology represented by ChatGPT also brings a series of challenges to the cause of rural cultural revitalization.In the digital infrastructure operation and maintenance,it faces inadequate infrastructure and operation maintenance.In the aspect of cultural construction subject,it faces the weakening of technology acceptance and subjectivity.In the cultural production process,it faces the dilemma of data quality and technology adaptation.In the aspect of cultural use and dissemination,it faces knowledge quality and legal and political risks.The article proposes to promote digital infrastructure and cultivate cultural operation and maintenance talents from the perspective of top-level design;enhance the acceptability of technology and insist on proactive innovation from the perspective of social governance;research and develop autonomous and controllable technology and strengthen the application in the field of culture from the perspective of technological development;and improve the relevant laws and regulations and strengthen the supervision of ideology from the perspective of system construction.