首页|文旅融合背景下"历史建筑+"全民阅读推广模式探究——基于PESTLE分析法

文旅融合背景下"历史建筑+"全民阅读推广模式探究——基于PESTLE分析法

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文章运用PESTLE 分析法,以历史建筑为切入点,对文旅融合背景下融入历史建筑的全民阅读推广的政治因素、经济因素、社会文化因素、技术因素、环境因素和法律因素进行探讨,旨在以新思路开启全民阅读推广服务新征程,在文旅融合的背景下,促进全民阅读与历史建筑的深度融合.
Exploration of the"Historical Buildings+"National Reading Promotion Model in the Context of Cultural and Tourism Integration:Based on the PESTLE Analysis Method
The article uses PESTLE analysis method and takes historical buildings as the entry point to explore the political,economic,sociocultural,technical,environmental,and legal factors of integrating cultural and tourism integration into the promotion of national reading in the context of cultural and tourism integration.The aim is to start a new journey of national reading promotion services with new ideas,In the context of cultural and tourism integration,promote the deep integration of national reading and historical architecture.

Cultural and tourism integrationHistorical buildingsNational readingReading promotionPESTLE analysis method

王世强、伊巴代提·艾合买提、陈燕

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首都经济贸易大学城市经济与公共管理学院 北京 100070

文旅融合 历史建筑 全民阅读 阅读推广 PESTLE分析法

2024

图书馆
湖南图书馆 湖南省图书馆学会

图书馆

CHSSCD
影响因子:1.349
ISSN:1002-1558
年,卷(期):2024.(8)