Research on the Short Video Reading Promotion Strategy of University Libraries Based on the SICAS Model
In the era of digital economy,short videos have received widespread attention,and university libraries have also begun to explore this new mode of reading promotion.From existing research,it can be seen that there is an urgent need to enrich the library community'strategic research on short video reading promotion in university libraries.Using the user behavior model SICAS in the digital era,the article explains the value of SICAS model applied to short video reading promotion in university libraries,analyzes the existing problems of short video reading promotion in university libraries based on SICAS model,and puts forward specific solution strategies from five aspects:precision marketing,content marketing,relationship marketing,integrated marketing,and community marketing.
University libraryShort videosSICAS modelReading promotion
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