"Big Internal Propaganda":A New Political Marketing Strategy of Taiwan's Democratic Progressive Party
"Big internal propaganda"is a new phenomenon in Taiwan's political ecology.Viewed from the perspective of the relationship between media and politics,it represents a political marketing strategy employed by the Democratic Progressive Party(DPP)authorities.This strategy encompasses three main aspects:firstly,it involves product marketing,which constructs packaged political achievements as"political products";secondly,it uses emotional marketing,which resorts to populism to create polarized emotions;thirdly,it employs targeted marketing,which distinguishes the voter market to implement accurate communication.The DPP authorities have significantly upgraded their marketing methods,treating the political party itself as the marketing object,building the image of the political party by"exporting goods for domestic sale",and using big data technology to operate political power.The DPP authorities attempt to use administrative means to control the discourse,dominate the"agenda setting",influence voters'decisions,and make ruling resources serve the party's private interests to realize the"privatization"of public power.The feasibility and effectiveness of"Big internal propaganda"stem from its resonance with the social psychology of Taiwan region.
万方数据
