Innovative Path of Fitness Prepaid Card Regulation:Multi-Governance Model Centered on Cooperative Regulation
With the change of the public health concept and the support of the national fitness strategy,the fitness prepaid card mar-ket has developed rapidly and many problems have emerged.The limitations of traditional administrative regulation are becoming more and more obvious,and it is difficult to realize effective and efficient governance.The paper analyzes the essential attributes and risks of prepaid fitness cards,explains the limitations and innovation possibilities of traditional administrative regulation,and propo-ses a multi-governance strategy under cooperative regulation,such as to clarify the regulatory objectives of risk prevention and con-trol of prepaid fitness cards,to build a cooperative network of government regulation,industry self-regulation,corporate autonomy and consumer supervision,to form a composite regulatory responsibility system that covers the multi-regulatory subjects and to set up a diversified regulatory relief pathway.
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