The construction of"strong culture","strong sports"and"beautiful China"is an important goal for the comprehensive construction of a modern socialist country in China,and it is important to explore the issue of ecological development of sports culture in the perspective of ecological civilization,in order to promote the development of sports culture.With the research methods of ex-pert interview,questionnaire survey and mathematical statistics,the paper constructs a sports culture ecological development model.It is found that the sports culture ecological development model consists of three main factors:"ecological sports concept and commu-nication"in the deep structure,"ecological sports system and mechanism"in the middle structure,and"ecological sports technology and innovation"in the surface structure.The factor of"ecological sports concept and communication"is at the core of the model,playing the most important role,and it is necessary to comprehensively implement eco-civilization thoughts and concepts in improving eco-sport system,optimizing eco-sport working mechanism and eco-sport scientific and technological innovation behaviors and activi-ties.Residents under the age of 25,mainly college and middle school students,are less likely to recognize eco-sport culture.Fami-lies,schools and society should pay more attention to the publicity,education and guidance of these groups,and create more oppor-tunities for them to participate in ecological sports and cultural practices;the higher the education level,the higher the recognition of ecological sports and culture,and it is necessary to further strengthen the focus and scientific guidance for the low-education group;CPC members'recognition of ecological sports and culture is significantly higher than that of non-CPC members,and their exempla-ry leading role should be fully utilized.
sports cultureecological civilizationdevelopment modelgreen developmentsports power
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