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数字技术赋能全民健身公共服务场景化创新及实践策略

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运用文献资料、案例分析等方法,探究数字技术赋能全民健身公共服务场景化的内涵要素、创新演进及实践策略.研究认为,全民健身公共服务的数字技术赋能价值彰显于数字技术与用户需求融合落地的应用场景之中.数字技术赋能全民健身公共服务场景化包括需求获取和供需转化两方面的实质内涵,它在主体、时空、技术、内容、载体、事件六大要素的共同作用下不断创新.根据数字技术的赋能程度不同,将全民健身公共服务场景化创新归纳为修饰性参与、表层工具性、深层系统性三种阶段样态,通过揭示全民健身公共服务场景化的当前应用与未来可能,以场景为切口,推动全民健身公共服务创新发展.基于汇集用户数据、洞察潜在需求、构建创新场景探讨数字技术驱动下全民健身公共服务场景化运行的实践策略.
Scenario-based Innovation and Practical Strategies of Public Service for National Fitness Empowered by Digital Technologys
Using literature review and case studies,the paper explores the connotations,innovations and practical strategies of digital technology-enabled scenarioization of national fitness public services.The paper concludes that the value of digital technology-enabled national fitness public services is manifested in the application scenarios where digital technology is integrated with users'needs.The scenarioization of national fitness public service empowered by digital technology includes the substantive connotation of demand ac-quisition and supply-demand transformation,which is continuously innovated under the joint action of six major elements:subject,time and space,technology,content,carrier and event.According to the different degrees of empowerment of digital technology,the innovation of national fitness public service scenarioization is categorized into three stage patterns:modifying participation,superficial instrumental,and deep systematic.By revealing the current application and future possibility of national fitness public service scenar-ioization,the scenarios are used as an opening to promote the innovative development of national fitness public service.Based on the collection of user data,insight into potential demand,and the construction of innovative scenarios,a practical strategy for the scenar-io-based operation of national fitness public services driven by digital technology is proposed.

national fitnesspublic sports servicedigital empowermentscenario-based innovation

刘宁、樊炳有

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苏州大学体育学院,江苏苏州 215021

全民健身 公共体育服务 数字赋能 场景化创新

2024

体育教育学刊
武汉体育学院 中国成协体育高等教育专业委员会

体育教育学刊

CHSSCD
影响因子:0.92
ISSN:2097-1028
年,卷(期):2024.40(5)