Spatial-Temporal Characteristics and Influencing Factors of Network Attention on Hiking Tourism in China
To promote the high-quality development of outdoor sports industry in China.Using seasonal concentration index,geo-graphic concentration index,variation coefficient and geospatial visualization expression method,the paper analyzes the spatial-tem-poral difference characteristics and influencing factors of the network attention of the hiking tourism in China from 2014 to 2019.It is found that:(1)From perspective of time,China's hiking tourism network attention is on the rise;the interannual variation in the temporal concentration of national hiking tourism network attention is small;the time of attention is relatively balanced in the majori-ty of regions in the country within the year;the total amount of network attention decreases sequentially according to the four seasons of spring,summer,autumn and winter,and March,April and May are the peak months of network attention.(2)From perspective of space,the distribution of online attention to hiking tourism is uneven among the provinces in the whole country.The provinces with the highest online attention for hiking tourism in China are Guangdong,Zhejiang and Jiangsu.Among regions,the network us-ers on hiking tourism shows decreasing trend from the east region to the west region.In terms of intra-regional differences,the spa-tial distribution of hiking tourism network attention is different between the western and eastern regions,and the distribution of hi-king tourism network attention is relatively balanced in the central region;in terms of provincial differences,the clustering of hiking tourism network attention is not strong.(3)The dominant factors in the spatial distribution of network attention on hiking tourism are population base,economic development level,education level,tourism resources and network development level.