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新零售行业创业企业个案研究——以兴盛优选为例

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本文通过对兴盛优选的创业个案进行研究,总结出兴盛优选创业的成功因素和后续发展过程中所面临的问题,并以此归纳出对创业者的启示:在创业过程中要找准目标用户,增强核心竞争力,并提高产品质量.
A Case Study of Start-up Enterprises in New Retail Industry——Taking Xingsheng Selection as an Example
Through the study of Xingsheng Selection's entrepreneurship case,this paper summarizes the success factors of Xingsheng Selection's entrepreneurship and the problems faced by Xingsheng Selection in the subsequent development process,and concludes the inspiration for entrepreneurs:in the process of entrepreneurship,entrepreneurs should identify the target users,enhance the core competitiveness,and improve the quality of products.

new retailcommunity group purchaseXingsheng Selection

杨铭璐、刘王滢、郭云贵

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湖南科技大学商学院, 湖南 湘潭 411201

新零售 社区团购 兴盛优选

2024

科技创新与生产力
太原科技战略研究院

科技创新与生产力

影响因子:0.271
ISSN:1674-9146
年,卷(期):2024.45(1)
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