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直播电商给中华文化传播带来的机遇和挑战

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本文指出随着数字化技术的不断发展,直播电商已经成为了中华文化传播的一股重要力量.通过分析直播电商给中华文化传播带来的机遇和挑战,本文得出结论:新技术与新平台的参与与协助可以为中华文化的传播开辟新的途径,在保持传统线下场所的基础上开辟新的网络空间;同时,产生了一批新型文化传播主体,使中华文化得到更大范围的传播.
Opportunities and Challenges Brought by Live Streaming E-commerce to the Spread of Chinese Culture
This paper points out that with the continuous development of digital technology,live streaming e-commerce has become an important force in the transmission of Chinese culture.By analyzing the opportunities and challenges brought by live streaming e-commerce to the spread of Chinese culture,this paper has drawn conclusions:the participation and assistance of new technologies and new platforms can open up new ways for the spread of Chinese culture,and open up new cyberspace on the basis of maintaining traditional offline places;at the same time,a number of new cultural communication subjects have been produced,so that Chinese culture has been disseminated in a wider range.

live streaming e-commerceChinese cultureopportunities and challenges

贾素莹

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蒙古研究大学,蒙古 乌兰巴托 14200

直播电商 中华文化 机遇与挑战

2024

科技创新与生产力
太原科技战略研究院

科技创新与生产力

影响因子:0.271
ISSN:1674-9146
年,卷(期):2024.45(3)
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