Opportunities and Challenges Brought by Live Streaming E-commerce to the Spread of Chinese Culture
This paper points out that with the continuous development of digital technology,live streaming e-commerce has become an important force in the transmission of Chinese culture.By analyzing the opportunities and challenges brought by live streaming e-commerce to the spread of Chinese culture,this paper has drawn conclusions:the participation and assistance of new technologies and new platforms can open up new ways for the spread of Chinese culture,and open up new cyberspace on the basis of maintaining traditional offline places;at the same time,a number of new cultural communication subjects have been produced,so that Chinese culture has been disseminated in a wider range.
live streaming e-commerceChinese cultureopportunities and challenges