Analysis of Influencing Factors on the Willingness of College Students to Return to Their Hometowns for Agricultural E-commerce Entrepreneurship Under Rural Revitalization
In order to effectively solve the employment problem of college students in the context of rural revitalization,actively explore new employment paths for college students around the rural revitalization plan,and promote the sustainable development of rural e-commerce employment,this article conducts a questionnaire survey on college students,uses SPSS for data analysis to identify influencing factors,and uses a binary logistic model to empirically analyze the influencing factors of college students'willingness to return home for agricultural e-commerce entrepreneurship under the background of rural revitalization.It is concluded that personal factors,government factors,family factors,school factors,and social factors have a positive impact on college students'willingness to return home for agricultural e-commerce entrepreneurship.
college student entrepreneurshipe-commerce entrepreneurshiprural revitalization