乡村振兴下大学生返乡涉农电商创业意愿的影响因素分析
Analysis of Influencing Factors on the Willingness of College Students to Return to Their Hometowns for Agricultural E-commerce Entrepreneurship Under Rural Revitalization
韦艳 1肖淑梅 1刘雨莹 1胡敏君 1许诺 1史鹏辉1
作者信息
- 1. 巢湖学院经济与法学学院, 安徽 巢湖 238024
- 折叠
摘要
为了在乡村振兴背景下切实解决大学生就业问题,主动围绕乡村振兴规划开辟大学生就业新路,促进农村电商就业的可持续发展,本文通过对大学生进行问卷调查,运用SPSS进行数据分析找出影响因素,运用二元Logistic模型对乡村振兴背景下大学生返乡涉农电商创业意愿的影响因素进行实证分析,得到个人因素、政府因素、家庭因素、学校因素和社会因素对大学生返乡涉农电商创业有积极影响的结论.
Abstract
In order to effectively solve the employment problem of college students in the context of rural revitalization,actively explore new employment paths for college students around the rural revitalization plan,and promote the sustainable development of rural e-commerce employment,this article conducts a questionnaire survey on college students,uses SPSS for data analysis to identify influencing factors,and uses a binary logistic model to empirically analyze the influencing factors of college students'willingness to return home for agricultural e-commerce entrepreneurship under the background of rural revitalization.It is concluded that personal factors,government factors,family factors,school factors,and social factors have a positive impact on college students'willingness to return home for agricultural e-commerce entrepreneurship.
关键词
大学生创业/电商创业/乡村振兴Key words
college student entrepreneurship/e-commerce entrepreneurship/rural revitalization引用本文复制引用
基金项目
巢湖学院校级大学生创新创业训练计划(2022)(PX-36227672)
出版年
2024
NETL
NSTL
万方数据