Exploration of Improving the Tourism Supply Chain Mode in Wuzhizhou Island Scenic Area
By analyzing the advantages and disadvantages of the traditional supply chain mode with travel agencies as the core and the supply chain mode with scenic areas as the core,improvement measures are proposed for the existing supply chain mode with scenic areas as the core,and a new supply chain mode is established.An analysis is conducted on the establishment of a tourism supply chain mode with scenic areas as the main body on Wuzhizhou Island.In response to issues such as aging infrastructure,single entertainment items,insufficient local publicity,inadequate green development supervision,and a shortage of talents in scenic area management,green sustainable development and other supply chain concepts are introduced into the traditional tourism supply chain mode with scenic areas as the main body.It is proposed to establish a tourist demand-oriented scenic area management center,establish a Wuzhizhou Island publicity service supply guarantee system,achieve stable supply through economies of scale,introduce a resource recycling supply chain,and establish a multi-party talent cultivation supply chain,so as to better coordinate various supply chains,enhance the core competitiveness of scenic areas,strengthen the connection with supply chain nodes before and after,and achieve sustainable development of tourism resources.
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