Case Study of Youth Entrepreneurship in the Field of Cross-border E-commerce——Taking Anker Innovations as an Example
Based on the case study of Anker Innovations,this paper finds that grasping the opportunities of wisdom made,constructing brand matrix,digging deep into the market demand and driving continuous innovation are the main reasons for its success.However,Anker Innovations also faces challenges in its development,such as the instability of the international situation,the exhaustion of technological forecasting and innovation,and the over-reliance on the Amazon platform.Based on this case,this paper summarizes a few insights for young entrepreneurs to innovate and start their own business:going against the light and seizing the first opportunity;innovating independently and extending the brand;looking for cooperation and reducing the cost.
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