摘要
相比于国际国内主流温泉康养旅游产业,天水温泉康养旅游存在产业布局较窄、开发深度不够、产品附加值较低、文化体验不足和品牌推广较弱等不足.为构建"大文化、大旅游、大产业、大市场、大景区"发展格局和推动天水康养旅游业由温泉沐浴娱乐单一业态向综合型、立体型、多链条温泉产业集群转变,应加强顶层设计,实施"温泉+"要素提升行动,创新宣传方式和构建人才队伍培养体系,推进天水温泉康养旅游行业高质量发展.
Abstract
Compared with mainstream hot spring wellness tourism worldwide,that of Tianshui city have some shortcomings,such as the narrow industrial chain,the relatively shallow degree of development,the low added value of products,the insufficient cultural experience and the weak brand promotion.In order to establish the development pattern of"big culture,big tourism,big industry,big market and big scenic spot",and promote transformation from single format of hot spring bath entertainment to the comprehensive,vertical and multi-chain hot spring industrial cluster,it is necessary to strengthen the policy design,implement the"hot spring+"promotion action,innovate the publicity method and formulate talent team cultivation systems,so as to promote the high-quality development of the industry of hot spring wellness tourism of Tianshui city.
基金项目
2023年甘肃工业职业技术学院一般科研项目(gsgzxy20230209)
2021年天水市科技局一般科研项目(2021-ZCFGK-9681)
2020年甘肃省教育厅高等学校创新基金项目(2020A-205)
NETL
NSTL
万方数据