摘要
本文采用SWOT-PEST分析法,评估了山西红色文旅现状PEST的优势、劣势、机遇和挑战的可能性,并构建出了山西红色文旅发展矩阵;提出了融合创新发展"红色+"旅游模式、数字化助推红色"沉浸式"旅游、IP时代打造山西特色红色文创产品、加大红色文旅宣传、完善相关制度体系及培养和引进相关人才等,同时探讨了适合山西红色文旅资源开发的发展路径,以实现其社会价值与经济价值双赢.
Abstract
This paper uses the SWOT-PEST analysis method to evaluate the advantages,disadvantages,opportunities,and challenges of PEST in the current situation of Shanxi's red cultural tourism,and constructs a matrix for the development of Shanxi's red cultural tourism;it proposes the integration of innovative development of the"Red+"tourism mode,digital promotion of red"immersive"tourism,creation of Shanxi's characteristic red cultural and creative products in the IP era,increased promotion of red cultural tourism,improvement of relevant institutional systems,and cultivation and introduction of relevant talents.At the same time,it explores the development path suitable for the development of Shanxi's red cultural tourism resources,to achieve a win-win situation in both social value and economic value.
基金项目
山西省高等学校教学改革创新项目(J20230580)
山西省社会主义学院2023年立项招标课题(SKSYZBKT003)
万方数据