SWOT-PEST Analysis of Shanxi Red Cultural Tourism——From the Perspective of Culture-tourism Integration
This paper uses the SWOT-PEST analysis method to evaluate the advantages,disadvantages,opportunities,and challenges of PEST in the current situation of Shanxi's red cultural tourism,and constructs a matrix for the development of Shanxi's red cultural tourism;it proposes the integration of innovative development of the"Red+"tourism mode,digital promotion of red"immersive"tourism,creation of Shanxi's characteristic red cultural and creative products in the IP era,increased promotion of red cultural tourism,improvement of relevant institutional systems,and cultivation and introduction of relevant talents.At the same time,it explores the development path suitable for the development of Shanxi's red cultural tourism resources,to achieve a win-win situation in both social value and economic value.
Red Cultural TourismSWOT-PEST analysis methodShanxi
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