Futurists point out that the experience economy will gradually become the agricultural and industrial economy, and the service economy after a new economic form, the enterprise will provide experience on the success of acquired business. The future for the consumers are willing to pay for the process of consumer experience, be- cause it better, rare, mine, no copy, non - transferable, fleeting, its every moment is ＂only＇. And the experi- ence economy just is with commodity as the carrier, take the service as the means, make consumers into the activ- ities. The subject of sports industry is sports services, sports service customers in the process of sport is to take a fancy to experience this experience, place oneself among them. So we have reason to believe that background of experience economy, sports body - building entertainment marketing concept, characteristics, strategy will produce great changes. Based on the background of experience economy development in Guangdong sports fitness entertainment industry in the Pearl River Delta, this paper discusses the object for analysis experience economy era of sports body -building entertainment industry development trend and the direction and strategy shift.
NETL
NSTL
维普
万方数据
