Sports Visual Communication in the New Media Era:A Study on the Impact and Countermeasures of Digitalization,Social Media and Virtual Reality
In the era of new media,the rapid development of new media technologies such as digitalization,social media and virtual reality technology has brought about a new way of sports visual communication,which has greatly changed audience participation and sports visual communication.Through literature and case analysis,it is found that the development of digital media has brought revolutionary changes to the presentation and communication of sports events,and has brought multi-dimensional,personalized and interactive viewing experience to the audience.With its wide dissemination and real-time interaction,social media provides a platform for free expression and gives the audience a deep social experience.Virtual reality technology further strengthens the influence of sports visual communication from the perspective of science fiction,providing the audience with an immersive experience.However,the development of new media technology is accompanied by opportunities and challenges.The emergence of information overload,privacy protection and other issues requires media organizations and the sports industry to adapt to the times,make good use of the advantages of new technologies,strengthen the innovative guidance of sports visual communication,better meet the diverse needs of the audience,and ultimately promote the sustainable development of the sports industry.
new media erasports visual communicationdigitizationsocial mediavirtual realityaudience participation
NETL
NSTL
万方数据
维普
