A Study on the Influence Mechanism of Hangzhou Asian Games Media on Residents'Physical Fitness Behavior
The intangible influence of large-scale sports event media has played a pivotal role in establishing a nationwide fitness system,shaping residents'engagement in physical fitness activities.This study combines the Technology Acceptance Model and Task-Technology Fit Theory,utilizing a structural equation model to validate how Hangzhou Asian Games media impacts residents'physical fitness behavior.Findings indicate that perceived usefulness,perceived ease of use,and task-technology fit all positively impact residents'attitudes toward physical fitness,subsequently influencing residents'intentions for fitness behavior.Additionally,perceived usefulness directly exerts a significant influence on residents'behavioral intentions.Recommendations include fostering content innovation,elevating the quality of sports and fitness information;enhancing media integration for a streamlined and effective promotional platform;and leveraging technology to align media capabilities with residents'needs.
asian games mediaphysical fitnessbehavior mechanismstructural equation model
万方数据
维普
