摘要
短视频平台从技术视角来看,为足球的普及创造了新的道路和动力.本文运用文献资料法、网络调查法开展研究.经搜索发现抖音、快手、小红书、哔哩哔哩平台上用户对足球的有效评论共3417 条.借助扎根理论对定性数据进行分析,找出短视频足球教学的影响因素.从原始评论中提炼出 90 个初始语句,抽象出30 个概念范畴,总结出9 个核心概念,构建出足球短视频传播影响因素的模型.研究结果显示,个人、平台、环境和信息是影响足球短视频传播的关键因素.启示与建议:抓住感兴趣的动作,吸引用户的眼球;创造一个良好的网络环境,增强全民的网络道德意识和法律意识;加强信息过滤,确保用户手机接收到的内容质量;拓展平台功能,满足用户多样化需求.
Abstract
Technologically,short video platforms have forged new pathways and impetus for the widespread promotion of football.This study employs the literature review method and an online survey across platforms like Douyin,Kuaishou,Xiaohongshu,and Bilibili,gathering 3417 insightful comments on football from users.Applying Grounded Theory to qualitatively analyze the data,the study identifies influential factors in short video football tutorials.Extracting 90 initial statements from original comments,abstracting them into 30 conceptual categories,and distilling nine core concepts,the study constructs a model for the factors shaping the dissemination of football short videos.Study outcomes reveal that individuals,platforms,environment,and information play pivotal roles in influencing the spread of football short videos.Insights and recommendations encompass seizing captivating actions to capture users'attention,fostering a positive online environment,elevating public awareness of online ethics and laws,refining information filtering,and expanding platform functionality to cater to diverse user needs.
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