Against the backdrop of a thriving sports and wellness industry,this study seeks to enhance the competitiveness of talent in sports and wellness within higher education.It advocates for the seamless integration of higher education in sports,wellness,and digital technology to drive the advancement of university sports and contribute to the establishment of a healthier China.Through an analysis of the current state of talent cultivation in sports and wellness at universities,the paper delves into the characteristics of the demand side in the digital age.It outlines diverse demands and professional competence requirements in talent cultivation,presenting a pathway and strategy for cultivating talent in sports and wellness at universities in the digital era.This involves optimizing the talent cultivation system,raising the quality and capabilities of sports and wellness professionals,and fulfilling society's need for high-quality,diverse,and specialized talent in sports and wellness.
关键词
高校体育康养人才/数字化/人才培养模式
Key words
sports and wellness talent in higher education/digitalization/talent cultivation model