A Study on Quality Improvement Strategies of Public Sports Service Supply for Niche Sports in the Context of the Hangzhou Asian Games
The staging of the Hangzhou Asian Games has elevated certain niche sports to the global competition stage,prompting a thorough examination and analysis of their current development status.Drawing upon the Long Tail Theory and Social Capital Theory,this research articulates the economic and cultural significance inherent in niche sports.It aims to chart new pathways and policy orientations to enhance the quality of public sports services.The findings are as follows.(a)The study explores the subcultural ideologies embedded in niche sports projects,offering valuable insights for shaping a holistic perspective in public sports services.(b)These projects generally entail lower venue requirements compared to traditional sports,boasting lower learning costs and ease of accessibility.(c)With fewer venue constraints,they reduce the social distance among spectators and between spectators and athletes,diminishing social costs and cultivating more inclusive and stable societal relationships.(d)With expansive market potential,niche sports facilitate the convergence of sports with other industries,pioneering the amalgamation of the sports industry with high-end technology in both online and offline realms.
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