A Study on the Formation Mechanism of"Internet Celebrity Sports and Exercise"——based on Grounded Theory
Employing grounded theory,this study delves into the formation mechanism of the"Internet Celebrity Sports and Exercise,"examining both the organizations and participants involved.The study identifies that the formation mechanism encompasses social media and community groups as pivotal backgrounds and conditions,with cultural resonance and innovative forms serving as strategic elements.Furthermore,the research highlights the dichotomy of sustained development and marginalization as a contrasting outcome within the formation mechanism of the"Internet Celebrity Sports and Exercise."The proposition to prevent marginalization suggests a focus on innovation for continuous advancement,accentuates the importance of social groups,values cultural resonance,and harnesses the influential power of social media.
internet celebritiessports and exercisegrounded theorysocial media
NETL
NSTL
万方数据
