"网红体育运动"形成机制研究——基于扎根理论分析
A Study on the Formation Mechanism of"Internet Celebrity Sports and Exercise"——based on Grounded Theory
张景亮 1王先亮 2李光晨3
作者信息
- 1. 山东体育学院继续教育与培训学院,山东济南 250102
- 2. 山东大学体育学院,山东济南 250012
- 3. 山东体育学院研究生教育学院,山东济南 250102
- 折叠
摘要
基于网红体育组织及参与者,运用扎根理论探索性分析新媒体时代"网红体育运动"现象及其形成机制.结果发现"网红体育运动"的形成机制为:社交媒体、社区团体是"网红体育运动"形成机制的干预背景和条件,文化共鸣、创新形式是"网红体育运动"形成机制的策略,持续发展和边缘化"网红体育运动"是形成机制的两种对立结果.本文据此提出预防边缘化的策略与启示:为持续发展而创新、强调社会团体、注重文化共鸣、利用社交媒体的力量.
Abstract
Employing grounded theory,this study delves into the formation mechanism of the"Internet Celebrity Sports and Exercise,"examining both the organizations and participants involved.The study identifies that the formation mechanism encompasses social media and community groups as pivotal backgrounds and conditions,with cultural resonance and innovative forms serving as strategic elements.Furthermore,the research highlights the dichotomy of sustained development and marginalization as a contrasting outcome within the formation mechanism of the"Internet Celebrity Sports and Exercise."The proposition to prevent marginalization suggests a focus on innovation for continuous advancement,accentuates the importance of social groups,values cultural resonance,and harnesses the influential power of social media.
关键词
网红/体育运动/扎根理论/社交媒体Key words
internet celebrities/sports and exercise/grounded theory/social media引用本文复制引用
出版年
2024
NETL
NSTL
万方数据