数字化背景下露营产业的趋势研判与发展路径
Trend Analysis and Development Path of Camping Industry under the Background of Digitalization
郜邦国 1蒋维 2李钢 3吴思4
作者信息
- 1. 湖南高速铁路职业技术学院铁道运输学院,湖南衡阳 421002
- 2. 湖南高速铁路职业技术学院体育部,湖南衡阳 421002
- 3. 湖南高速铁路职业技术学院铁道动力学院,湖南衡阳 421002
- 4. 湖南高速铁路职业技术学院铁道工程学院,湖南衡阳 421002
- 折叠
摘要
数字化背景下,露营产业催生出了新业态、新场景、新模式.本文运用文献资料、逻辑分析等研究方法,从市场规模、互联网技术、产业新业态、产业融合等角度分析我国露营产业的发展机遇.同时,基于露营产业数字化背景,对露营产业的发展趋势进行研判.研究认为,数字化背景下露营产业发展的趋势为:①提升消费体验,露营服务更加个性化和特色化;②提高管理效能,露营地运营管理更加数字化和高效化;③加强文化渗透,露营活动更加生活化和群众化.数字化背景下露营产业的发展路径为:①加大露营产业数据采集与应用;②推动数字技术应用拓展精致露营新空间;③完善数字化背景下露营产业发展环境;④助力露营装备制造企业数字化转型;⑤推进数字化露营人才队伍建设.
Abstract
Under the background of digitalization,the camping industry has given birth to new formats,new scenes and new models.Using literature review,logic analysis and other research methods,this paper analyzes the development opportunities of China's camping industry from the perspectives of market size,Internet technology,new industrial formats and industrial integration.Based on the background of camping industrial digitization,the development trend of camping industry is studied.According to the research,the trend of the development of camping industry under the background of digitalization is as follows:improve the consumption experience,and make camping service more personalized and characteristic;Improve management efficiency,campsite operation management more digital and efficient;Strengthen cultural penetration,camping activities more life and mass.The development path of camping industry under the background of digitalization:Increase the data collection and application of camping industry;Promote digital technology to expand the new space of exquisite camping;Improve the development environment of digital camping industry;Help camping equipment manufacturing enterprises digital transformation;Promote the construction of digital camping talents.
关键词
数字化/数字经济/露营产业/露营地/户外运动Key words
digitization/digital economy/camping industry/campsite/outdoor sports引用本文复制引用
基金项目
2022年度衡阳市社会科学基金(2022D035)
湖南高速铁路职业技术学院2023年院级科研项目(GTYYA2023-19)
出版年
2024
NETL
NSTL
万方数据