Trend Analysis and Development Path of Camping Industry under the Background of Digitalization
Under the background of digitalization,the camping industry has given birth to new formats,new scenes and new models.Using literature review,logic analysis and other research methods,this paper analyzes the development opportunities of China's camping industry from the perspectives of market size,Internet technology,new industrial formats and industrial integration.Based on the background of camping industrial digitization,the development trend of camping industry is studied.According to the research,the trend of the development of camping industry under the background of digitalization is as follows:improve the consumption experience,and make camping service more personalized and characteristic;Improve management efficiency,campsite operation management more digital and efficient;Strengthen cultural penetration,camping activities more life and mass.The development path of camping industry under the background of digitalization:Increase the data collection and application of camping industry;Promote digital technology to expand the new space of exquisite camping;Improve the development environment of digital camping industry;Help camping equipment manufacturing enterprises digital transformation;Promote the construction of digital camping talents.