Dynamics,Obstacles and Strategies for High-Quality Development of the Sports Training Industry in the Context of the"Double-Reduction"
The implementation of the"Double Reduction"policy not only regulates the sports training market,but also improves the quality of sports training services,which provides a power engine to promote the high-quality development of sports training industry.Using literature review and logical reasoning methods,the study analyzes the motivating and hindering factors for the high-quality development of the sports training industry in the context of the"Double Reduction"policy,and proposes strategies to deal with them.The study concludes that the driving factors for the high-quality development of the sports training industry mainly include the action force guided by national policies to lead the innovative development of sports training,the driving force of the sharp increase in national sports consumption demand,the driving force of the sports middle school entrance examination to promote the increasing growth of the sports training market,and the driving force of game competition among enterprises to promote the improvement and efficiency of the sports training industry.In the development of the sports training industry,there are regulatory barriers:lack of regulatory mechanisms in the sports training market;integration barriers:insufficient coordination between sports training and school sports;insufficient innovation:serious homogenization of the content of sports training services;stereotyped thinking:the coexistence of the test-taking mindset and the risk of student anxiety;and low stickiness:it is difficult to enhance sports consumption loyalty and other blocking factors.It is proposed to establish a multi-collaborative regulatory system and improve the market access mechanism of sports training;strengthen policy support and deepen the collaborative development of schools and enterprises;promote the innovation of teaching modes and improve the quality of sports training services;reduce the pressure of higher education and set up the concept of sports and health values;and expand the guidance of multi-sport programs and improve the stickiness of sports consumption and other strategies.
"Double Reduction"policysports training industryhigh-quality developmentmotivating factors
NETL
NSTL
万方数据
