A Study on the Digital Dissemination of Sports Intangible Cultural Heritage Based on the SWOT-CLPV Matrix Model
With the implementation of a series of national policies addressing the protection of intangible cultural heritage in sports,the significant role of sports intangible cultural heritage has become increasingly evident.In the current era of digital information explosion,it is imperative to actively utilize digital media to disseminate information about sports intangible cultural heritage,which carries profound meaning,in order to reach a wider audience.This study employs literature review and logical analysis methods,utilizing the SWOT-CLPV matrix model to analyze the strengths,weaknesses,opportunities,and challenges of digitally disseminating sports intangible cultural heritage.Through an in-depth exploration of leverage,inhibitory factors,fragility,and issues,the paper proposes an optimized approach to enhance the effective digital dissemination of sports intangible cultural heritage.This includes advancing a novel model that integrates sports intangible cultural heritage with digital communication to improve efficiency,fostering talents with expertise in sports technology,establishing a standardized digital image information repository to convey the positive energy of sports intangible heritage,and transforming communication concepts through diverse digital forms to build cultural identity.
swot-clpv matrix modelsports intangible cultural heritagedigital dissemination
NETL
NSTL
万方数据
