首页|基于SFIC模型的城市民俗体育品牌消费场景协同治理研究

基于SFIC模型的城市民俗体育品牌消费场景协同治理研究

扫码查看
以多元主体协同方式化解民俗体育消费场景的突出问题是民俗体育文化传承与发展的新方向.本文采用文献资料、专家访谈、逻辑分析等方法,结合场景理论探析新时代城市民俗体育品牌消费场景重构的逻辑动因、发展困囿及推进路径.结果表明,逻辑动因:城市民俗体育品牌消费场景随着时代推进,逐步演化为从功能消费场景到文化消费场景、单一消费场景到时空消费场景、习惯消费场景到多元消费场景.发展困囿:地区资源缺乏系统性有机统筹、传统治理缺失主体间循环设计、市场引领缺少产业间破垒融合、系统功能缺欠平台内协同机制.推进路径:加强虚拟空间多维生产,促进文化服务功能转型;明确政府市场引领导向,打造复合联动协同机制;鼓励多方产业破圈融合,助推产业循环发展格局.
A Study on Synergistic Governance of Urban Folk Sports Brand Consumption Scenarios Based on SFIC Model
The resolution of prominent issues within folk sports consumption scenes through collaborative approaches involving diverse stakeholders represents a new direction for the inheritance and development of folk sports culture.This paper utilizes methods such as literature review,expert interviews,and logical analysis,combined with scenario theory,to analyze the logical motives,development constraints,and promotion paths for the reconstruction of urban folk sports brand consumption scenes in the new era.Results indicate that logical motives involve the evolution of urban folk sports brand consumption scenes from functional to cultural,from singular to spatiotemporal,and from habitual to diverse,as time progresses.Development constraints include the lack of systematic organic coordination in regional resource management,the absence of cyclic design in traditional governance among stakeholders,the lack of cross-industry integration led by the market,and the deficiency of collaborative mechanisms within platform functions.Proposed promotion paths suggest strengthening multidimensional production in virtual spaces to facilitate the transformation of cultural service functions,clarifying the government's market-leading direction to create a comprehensive collaborative mechanism,and encouraging diverse industries to break boundaries and integrate,fostering a pattern of circular development in the industry.

sfic modelfolk sportsconsumption scenarioslogical motivationsystem construction

庄园、秦振翼

展开 >

岭南大学体育学院,韩国 庆山38541

宁夏师范大学,宁夏固原 756099

SFIC模型 民俗体育 消费场景 逻辑动因 系统建构

全国教育科学规划课题教育部青年课题(十四五)(2022)

ELA220558

2024

体育科技文献通报
国家体育总局体育信息中心

体育科技文献通报

影响因子:0.329
ISSN:1005-0256
年,卷(期):2024.32(3)
  • 8