A Study on the Consumption Behavior of College Students Majoring in Sports Regarding Smart Wearables Based on IPA Analysis
This study employs the IPA analysis method to delve into the consumption behavior of college students majoring in sports concerning smart wearables.The findings reveal:(1)The paired sample T-test P-values for each dimension are all below 0.01,with an overall dimension P-value below 0.01.The mean difference(P-I)is＜0,indicating a significant disparity in importance perception and satisfaction among sports majors towards smart wearables,reflecting a notable level of dissatisfaction.(2)Ten evaluation factors,such as durability and after-sales service attitude,persist in the maintenance zone;seven factors,including discounts and personalized appearance,fall into the excessive supply zone;two factors,including material and sleep monitoring,are situated in the low-priority improvement zone;six factors,including battery life and joint protection monitoring,are located in the top-priority improvement zone.Building on these insights,the paper provides constructive suggestions for dimensions and factors requiring top-priority improvement,aiming to offer valuable guidance for the smart wearables supply chain,businesses,and relevant research institutions.
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