首页|数智技术驱动数字体育产业高质量发展的实践图景、现实瓶颈及创新路径

数智技术驱动数字体育产业高质量发展的实践图景、现实瓶颈及创新路径

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运用文献资料、逻辑分析等研究方法,深入探究数智技术驱动数字体育产业高质量发展的实践图景、现实瓶颈及创新路径.研究认为:数智技术驱动体育消费需求呈现年轻化和数字化的消费新图景、生成式人工数智应用场景化和多元化的应用新图景、数字体育产业大数据智慧化和平台化的平台新图景.现实瓶颈:体育产业数字化发展过程中存在数据壁垒,阻隔数据协同效应;体育消费目的地公共服务能力偏低,智慧化和数智化程度有待提高;体育产业与数智技术融合层次不深,二者之间的适配性有待提升;体育产业发展中同质化低端化产品供给过剩,优质体育产品供给匮乏.针对瓶颈提出实践策略:关注年轻人群体育消费"锚点",打造高密度场景体育消费目的地;促进数智技术与体育创意产品深度融合,以增强体育消费体验感与沉浸化;依托数智技术驱动体育产品供给侧结构性改革,以满足用户多元化消费需求;利用体育产业大数据平台瓦解数据壁垒,驱动体育资源多元共享.
Practical Insights,Current Challenges,and Innovative Pathways for the High-Quality Development of the Digital Sports Industry Driven by Intelligent Technologies
Employing research methods such as literature review and logical analysis,this study thoroughly explores the practical landscape,current challenges,and innovative pathways for the high-quality development fueled by intelligent technologies in the digital sports industry.The research indicates that intelligent technologies are shaping a new landscape in sports consumption characterized by youthfulness and digitization,introducing diverse applications in generative artificial intelligence scenarios,and transforming the digital sports industry through smart and platform-based approaches.Real challenges include data barriers hindering collaborative effects during the digitalization of the sports industry,low public service capacity in sports consumption destinations,a need for improved smart and intelligent levels,and a relatively shallow integration between the sports industry and intelligent technologies.The study proposes practical strategies to address these challenges:focusing on the sports consumption"anchors"of the younger population,establishing high-density sports consumption destinations,promoting deep integration of intelligent technologies with sports creative products to enhance the sports consumption experience,reforming the supply side of sports products driven by intelligent technologies to meet diverse consumer demands,and utilizing sports industry big data platforms to break down data barriers and drive diverse resource sharing in the sports sector.

digital intelligence technologydigital sports industryhigh-quality development

宋延桥、冯鑫

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武汉理工大学体育学院,湖北武汉 430070

数智技术 数字体育产业 高质量发展

2024

体育科技文献通报
国家体育总局体育信息中心

体育科技文献通报

影响因子:0.329
ISSN:1005-0256
年,卷(期):2024.32(3)
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