SWOT Analysis of Coastal Sports Tourism Project Development in Hainan Province
The"Development Plan for Hainan Province National Sports Tourism Demonstration Zone"outlines two major pathways:"sports tourism"and"integration of sports and tourism,"with coastal sports tourism projects as a significant component,particularly those blending coastal elements with sports.This paper utilizes methods such as literature review,SWOT analysis,and on-site investigations to analyze the status quo and characteristics of the development of coastal sports tourism projects in Hainan Province.The goal is to provide theoretical support and recommendations for the construction and development of these projects.The results indicate:(1)Strengths(S)of Hainan Province's coastal sports tourism projects include abundant natural resources,the enhancement of sports characteristics,and notable policy support.(2)Weaknesses(W)include inadequate infrastructure,insufficient domestic competitiveness,and a lack of elderly sports projects.(3)Opportunities(O)consist of national policy support,increasing market demand,and the upgrading of the tourism industry.(4)Threats(T)encompass natural disasters,environmental pressures,and a shortage of talent.Through the SWOT analysis matrix,development strategies such as turnaround,growth,diversified development,and defensive measures can be deduced.Based on this,recommendations include leveraging policy advantages,creating high-quality projects,optimizing infrastructure,intensifying promotional efforts,improving management systems,and enhancing the overall tourism experience.
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