Research on Community Responsibility and Implementation Strategies of Professional Sports Clubs in China
The fulfillment of community responsibility of professional sports clubs is an effective way to help build a sports power and improve the community governance system.Through the research methods of logical analysis and literature analysis,this paper clarifies the concept of community responsibility of professional sports clubs,and expounds the goal and realization of community responsibility of professional sports clubs in China,as well as the subject of responsibility.From the perspective of multiple subjects of stakeholder theory,this paper probes into the dilemmas of professional sports clubs in China.It is found that the dilemmas are as follows:In terms of integrating multiple subjects,the management functions of community governments are obstructed,and the integration of community responsibility goals with multiple subjects is lacking;In terms of organizational mechanism construction,there is a lack of intermediary bridges for fulfilling community responsibilities,incomplete organizational mechanism construction,and a lack of implementation paths and platforms;In terms of awareness and action goals,there is a weak awareness of community responsibility fulfillment,a lack of clear community responsibility goals,and insufficient internal drive to fulfill them;In terms of evaluation feedback mechanism,there is a lack of community responsibility fulfillment evaluation mechanism,and the main body of community responsibility evaluation for professional leagues and clubs is unclear;A suitable evaluation system for China's national conditions has not yet been established.In view of this,it is proposed to build an integrated platform for the implementation of community responsibility;improve the organizational mechanism for the performance of district responsibility;put forward the concept of action for the performance of community responsibility;and carry out the planning and evaluation of community responsibility projects,so as to help our professional sports clubs to solve the dilemma of community responsibility.
professional sports clubcommunity responsibilitymultiple subjectsstakeholdersfulfillment dilemma
NETL
NSTL
万方数据
维普
