Research on Measurement and Coupling Coordination of the Integration Level of Sports Industry and Tourism Industry in Sichuan Province
In the process of accelerating the promotion of world important tourism destinations in Sichuan Province,the coupled development of the sports industry and tourism industry is a key driving force for promoting economic structural adjustment and transformation and upgrading in Sichuan Province.Based on the interaction and coordinated development laws between the two major industries,this paper studies and constructs an evaluation index system for the development level of sports and tourism industries in Sichuan Province.The entropy method is used to quantitatively analyze the comprehensive development level of the two industries,and the coupling coordination degree model is used to empirically explore the coupling coordination relationship of sports and tourism industries in Sichuan Province from 2018 to 2022.The results show that:(1)overall,the comprehensive development level of the tourism industry is better than that of the sports industry.From 2018 to 2020,the sports industry was mainly lagging behind,the tourism industry was lagging behind in 2021,and the tourism industry was the first to recover in 2022;(2)From 2018 to 2022,there was a phased imbalance in the integration and development of the sports and tourism industries in Sichuan Province,but overall,there was a sustained and strengthened trend of integration and development;(3)The coordination index between the two major industries is constantly improving,the level of coordination is gradually improving,and the coupling and coordination scheduling is steadily increasing,but overall it is at a relatively low level.In view of this,measures are proposed to strengthen policy coordination,strengthen industrial cooperation,cultivate cross-border talents,and promote market-oriented operation of industries,in order to promote the highly integrated and coordinated development of sports and tourism industries in Sichuan Province.
sports industrytourism industryintegrated development of sports and tourismdevelopment levelcoupling coordination