Research on the Development Dilemmas and Countermeasures of Industrialization of Yao Ethnic Group Traditional Sports in Yongzhou City
Traditional minority sports culture is an indispensable part of China's sports development cause,but in reality,the industrialization development of traditional minority sports presents the characteristics of low speed and quality.Through methods of literature review,investigation and interview,the development dilemma of Yao ethnic group sports industrialization in Yongzhou city was deeply investigated and investigated.The results show that in the process of development of the industrialization of Yao ethnic group sports in Yongzhou,there are difficulties including single form and insufficient industrialization drive;lack of talent and weak organizational support;multiple projects and lack of core cohesion;invalid development,loss of cultural value,etc.Therefore,strategies for the innovative development of the industrialization of traditional Yao sports in Yongzhou City have been proposed:using specialized competitions as a starting point to promote the headlines of traditional Yao sports in the news;creating a modern traditional Yao sports industry with distinctive features supported by talent introduction;using folk characteristics as a link,connecting the traditional sports consumption and tourism of the Yao ethnic group in one go;activating the industrialization and sustainable development of traditional Yao sports based on the protection of intangible cultural heritage.
Yongzhoutraditional sportsindustrializationdevelopment research
NETL
NSTL
万方数据
维普
