Evolution and Reform Direction of China's Sports Market Policy in the Context of Fitness-for-All Campaign
This study utilizes Nvivo coding software to analyze and code China's sports market policy documents from 1993 to 2023.Based on this analysis,the paper explores the evolution and distinguishing features of China's sports market policies since the initiation of the economic reform and opening-up,with a specific focus on the development of the sports market and the promotion of fitness-for-all.It examines the opportunities and challenges faced by the sports market and proposes the establishment of a standardized framework to facilitate the healthy and systematic growth of China's sports market.The objective is to provide policy recommendations for the sustained and robust development of China sports industry.
fitness-for-all campaignsports market policypolicy evolutiondirection of reformtext analysis
NETL
NSTL
万方数据
