首页|新时期线上群众体育赛事开展模式及推进方略研究——以全民健身线上运动会为例

新时期线上群众体育赛事开展模式及推进方略研究——以全民健身线上运动会为例

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全民健身线上运动会是一种新兴的线上群众体育赛事,是全民健身赛事活动数字化、精准化、智慧化发展的重要实践.本文采用文献资料法和案例研究法,探究全民健身线上运动会的现状,从组织策划、宣传推广、报名参赛、成绩评定和总结改进5 个环节分析开展模式,并对线上运动会中存在的问题以及推进路径进行探讨.结果表明:全民健身线上运动会存在的问题主要是专业人才不足、公平性有待提升、观赏性有待提高和存在安全隐患.据此,提出推进路径:加快相关人才的培养,赋予线上群众体育赛事源动力;针对性规范比赛流程,保证线上群众体育赛事公平性;拓宽思路提高办赛效益,增强线上群众体育赛事生命力;加大科学健身宣传力度,提高线上群众体育赛事安全性.
Study on the Online Model and Promotion Strategies for Mass Sports Events in the New Era——A Case Study of the Fitness-for-All Online Games
The Fitness-for-All Online Games are an emerging form of online mass sports events and represent an important practice in the digital,precise,and intelligent development of mass fitness events.This study utilizes research methods such as literature review and case study to explore the current status of the Fitness-for-All Online Games.It analyzes the development model of the games based on five aspects:organization and planning,promotion and publicity,registration and participation,performance evaluation,and feedback and improvement.The study also discusses the existing issues and proposes strategies for promoting the games.The results indicate that the main issues of the Fitness-for-All Online Games include a lack of professional talent,the need to enhance fairness,improve entertainment value,and address safety concerns.Based on these findings,the study proposes the following strategies:accelerating the training of relevant talent to provide a source of energy for online mass sports events;standardizing the competition process to ensure fairness;expanding ideas to improve the effectiveness of hosting the games and enhance their vitality;increasing the promotion of scientific fitness and improving the safety of online mass sports events.

fitness-for-all online gamesonline mass sports eventsdevelopment modepromotion strategies

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上海体育大学经济管理学院,上海 200438

全民健身线上运动会 线上群众体育赛事 开展模式 推进路径

2024

体育科技文献通报
国家体育总局体育信息中心

体育科技文献通报

影响因子:0.329
ISSN:1005-0256
年,卷(期):2024.32(5)
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