Leveraging Rural Sporting Events for the Revitalization of Rural Culture——Insights from the "CunBA" Effect in Guizhou,China
This study employs research methods such as literature review,case analysis,and logical analysis to examine the successful experience of rural sporting events in contributing to the revitalization of rural culture,using the effect of"CunBA"(the Village Basketball Competition)in Guizhou as an example.The analysis highlights three key factors:empowering grassroots sporting events with local culture,emphasizing the role of farmers and serving the people through sports,and leveraging new media to tell compelling rural brand stories.Additionally,this paper explores the insights gained from the impact of rural sporting events on the revitalization of rural culture,including the role of rural sports culture as a lubricant for rural cultural governance,the need to balance government performance goals with farmers'sense of achievement,and the development of rural sports brands based on regional characteristics.
villagesporting eventscultural revitalization"CunBA" in guizhou
NETL
NSTL
万方数据
