Digital Economy Driving the Upgrading of Sports Tourism Industry:Driving Mechanism and Implementation Pathways
This study utilizes research methods such as literature review and logical analysis,combined with the push-pull theory,to explore the driving mechanisms and implementation pathways of digital economy in upgrading the sports tourism industry.The study finds that there are three dimensions of forces driving the upgrade of the sports tourism industry through the digital economy.(1)Push forces:competition pressure from enterprises,advancements in digital technology,restructuring of profit models,and improved production efficiency.(2)Pull forces:integration of industries,upgraded consumer demands,reshaping of market forms,and spillover effects on other sectors.(3)Resistance forces:inadequate policies,limited product and service offerings,insufficient funding,and shortage of skilled professionals.Based on these findings,this study proposes optimization of the policy supply system and improvement of industry-related standards;implementation of an innovation-driven strategy and the creation of demonstration models;strengthening of enterprise awareness and expanding investment and financing channels;deepening precision supply of services to meet dual consumer demands;and transforming talent development models and enhancing collaborative governance among multiple stakeholders as implementation pathways.
digital economysports tourism industrypush-pull theorydriving mechanismsimplementation pathways
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