The Realistic Environment and Development Strategies of Marathon Events in China
This study provides an overview of the development of marathon events in China using research methods such as literature review and logical analysis.Based on this,a SWOT-PEST analysis model is established for Chinese marathon events,and the development strategies of marathon events in China is analyzed from four aspects:political,economic,social,and technological.Additionally,optimization strategies for the development of marathon events in China are proposed,including:clear positioning and improvement of event organizational structure,promotion of integration and cultivation of the event market environment,creation of a cultural atmosphere to encourage participation of the general public in fitness activities,and the integration of technology to develop intelligent and service-oriented marathon events.
marathon eventsdevelopment strategyswotpestanalysis model
NETL
NSTL
万方数据
