This study provides an overview of the development of marathon events in China using research methods such as literature review and logical analysis.Based on this,a SWOT-PEST analysis model is established for Chinese marathon events,and the development strategies of marathon events in China is analyzed from four aspects:political,economic,social,and technological.Additionally,optimization strategies for the development of marathon events in China are proposed,including:clear positioning and improvement of event organizational structure,promotion of integration and cultivation of the event market environment,creation of a cultural atmosphere to encourage participation of the general public in fitness activities,and the integration of technology to develop intelligent and service-oriented marathon events.
marathon eventsdevelopment strategyswotpestanalysis model
NETL
NSTL
万方数据
