A Study on the Brand Building Experience of British Niche Sports Events——A Case Study on the Snooker Triple Crown
In the context of the new era,mass sports in China are characterized by diversified and hierarchical demands.While the demand for popular sports projects continues to be met,niche sports projects also deserve attention and development.This study uses methods such as literature review and qualitative research to summarize the experience and path of brand building in the Snooker Triple Crown,as an example of niche sports events in the United Kingdom.The study believes that in the field of niche sports events,the UK has a unique understanding of cultural coupling,capital support,interaction between cities and events,and modern marketing.Based on this,the study suggests that China should:(1)enhance the strategic position of niche sports event development;(2)coordinate diverse stakeholders to provide scientific guidance and encourage active participation in niche sports activities;(3)encourage diverse social forces to participate in and jointly build the niche sports event system;(4)adopt a brand-oriented approach to enhance the influence of local event brands;(5)promote collaboration among relevant organizations to improve the evaluation and feedback of event effects.
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