Building a Model for Perceived Image of Skiing Destinations in Shenyang City——A Case Study of Four Major Ski Resorts in Shenyang City
This study adopts a consumer perspective and focuses on the four major ski resorts in Shenyang City as the research case.Using research methods such as literature review,grounded theory,and network text analysis,the collected data was subjected to open coding,axial coding,and selective coding at three levels.By exploring the perception process of consumers towards the skiing destination image of Shenyang City,this study identifies and refines five subcategories:label image,symbol image,service image,functional image,and experiential image.Further analysis reveals two broader categories:fragmented image and symbolic image.Ultimately,the study defines the"formation of the perceived image of skiing destinations in Shenyang City"as a core category.
ski destinationperceived imagegrounded theoryshenyang city
NETL
NSTL
万方数据
