Study on the Current Situation,Challenges,and Development Strategies of Urban Sports Culture Construction in Ningbo City under the Background of "City of Olympic Champions"
On September 16,2022,Ningbo City was awarded the prestigious title of"City of Olympic Champions"by the Chinese Olympic Committee in recognition of its remarkable contributions to the Olympic movement.This accolade has not only become a symbol of pride for Ningbo but has also presented a unique opportunity for the development of urban sports culture.In light of this,the present study employs research methods,including literature review,to explore the impact of the"City of Olympic Champions"designation on the promotion of urban sports culture in Ningbo.It evaluates the current state of urban sports culture construction in Ningbo,taking into account the challenges that need to be addressed.These challenges encompass issues such as the need for improved policy coordination mechanisms,the imbalance in the structure and supply-demand of cultural industries,and the absence of adequate platforms for the display of sports culture and brands.In response,this study proposes strategic approaches to enhance urban sports culture construction in Ningbo under the banner of the"City of Olympic Champions."These approaches include leveraging government functions to improve policy coordination,providing stronger ideological guidance to facilitate the advancement of sports cultural industries within the framework of the"City of Olympic Champions"concept,and establishing the distinctive brand of"Ningbo City of Olympic Champions"to foster the development of sports culture display platforms in Ningbo.
city of olympic championsurban sports culturepolicy coordination mechanismsports and cultural industry
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