Topics,Value Dimensions,and Narrative Directions:Exploring China's International Sports Reporting in the Context of Building a Sports Power——A Case Study on People's Daily Overseas Edition
In the new era,China's international sports reporting serves not only as a means to tell compelling stories about Chinese sports but also as a platform to showcase the development journey of building a sports power.Furthermore,it plays a crucial role in creating a positive international public opinion environment for the nation's quest for strength and rejuvenation.This paper utilizes content analysis and other research methods to analyze sports-related reports from the People's Daily Overseas Edition,with the aim of elucidating the underlying topics,values,and narrative strategies employed in China's international sports reporting.The findings indicate that China's international sports reporting highlights the multifaceted value of sports in areas such as public health,institutional empowerment,economic development,cultural exchange,and national interests.It presents a comprehensive,three-dimensional,and authentic portrayal of China as a sports power.The key characteristics of China's international sports reporting in terms of value dimensions include:improving people's quality of life through a national fitness program,showcasing the advantages of the new sports system through athletic achievements,promoting economic development through the integration of the sports industry,presenting a unique Chinese sports discourse with the spirit of Chinese sports,and constructing new international relationships through sports diplomacy.The narrative strategies employed in China's international sports reporting include:promoting peace with development as the core theme,depicting collective profiles through individual experiences,presenting local practices with a global perspective,and fostering emotional identification through empathetic discourse.
NETL
NSTL
万方数据
