This paper aims to uncover the successful experience of the development of Guizhou's"CunBA"(the Village Basketball Competition)event in the context of rural revitalization,offering inspiration and insights for the advancement of rural sports events in China.The study employs literature research method,expert interviews,and logical analysis to create a conducive environment for participation in rural revitalization.Through the lens of event display,the paper first analyzes the distinctive visual,auditory,performance,and interactive elements of Guizhou's"CunBA"events.Subsequently,the era value of the display of the events is examined from three perspectives:event and audience services,cultural dissemination and image shaping,and event marketing and commercial value.The analysis highlights the improvement of event spectator experience to bring enjoyment to all;the cultural promotion of ethnic groups and highlighting of rural features;fostering the integration of sports and tourism to extend the event's value.Finally,based on its distinctive features and value,this paper puts forward relevant experiences and insights from Guizhou's"CunBA"competition events:delving deeper into unique cultural resources to enrich the content of sports displays;innovating the concept of event services to enhance the creative level of sports displays;broadening diverse media channels to extend the economic benefits of sports displays.
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