City Walk是一种以漫步为主要途径来体验城市风景和文化氛围的新型"微旅游"方式.本文在分析City Walk的内在机理及价值的基础上,对以美好生活视域下City Walk中体文旅融合所面临的现实困境与纾困路径进行分析.研究发现,City Walk中体文旅融合的现实困境为缺乏相应科学健身知识储备、影响旅游目的地居民生活、过度商业化与文化原貌冲突、过于集中的City Walk路线.据此提出纾困路径:在人才支持方面要培育体文旅复合人才,组建专业队伍;在政策支持方面要完善法律法规,建立奖惩机制;在创新支持方面要持续探索新区域,助力体文旅高质量发展;在宣传支持方面要打造City Walk中的城市IP属性,扩大知名度.
Integrated Development of Sports,Culture,and Tourism from the Perspective of a Better Life:City Walk
City Walk is a new form of"micro-tourism"that focuses on experiencing urban scenery and cultural atmosphere primarily through walking.This study analyzes the intrinsic mechanisms and values of City Walk,and then delves into the analysis of the challenges and alleviation pathways faced by City Walk integrating sports and tourism from the perspective of a vision for a better life.The study finds that the main issues with City Walk include the lack of corresponding scientific fitness knowledge reserves,impact on the lives of local residents in tourist destinations,conflicts between excessive commercialization and cultural authenticity,and overly concentrated City Walk routes.Based on this,the paper proposes alleviation pathways:fostering versatile talents in the field of sport,culture,and tourism,forming professional teams for support;improving laws and regulations,establishing reward and punishment mechanisms for policy support;continuously exploring new areas to support high-quality development in sport,culture,and tourism for innovative support;and creating urban intellectual property attributes within City Walk to enhance its visibility for promotional support.
better lifecity walksport,culture,and tourismintegrated development
NETL
NSTL
万方数据
