Development of Sports-Tourism Fusion in Lijiang City under the Rural Revitalization Strategy
This study employs literature research method and field investigation to analyze the locational advantages of the sports-tourism fusion in Lijiang City under the rural revitalization strategy,and explores the practical dilemmas and development pathways for this integration.The study identifies several challenges,including severe product homogenization,superficial exploration of unique cultural elements,a lack of a market governance system,and limited local employment and income growth.In response,the paper proposes corresponding development pathways:exploring diversified development and innovative model integration;innovating unique cultural elements to shape national brands;promoting sports tourism consumption to improve market system management;and attracting sports professionals to strengthen talent development.
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