An Empirical Study on the Factors Influencing the Purchase Intention of Instant Sports Lottery
This study employs an empirical research method to analyze the factors influencing consumers'purchase intentions for instant sports lottery and provides relevant strategic recommendations.The goal is to offer theoretical guidance for creating positive lottery purchase environments and facilitating consumer decision-making.The results indicate that positive online media coverage,sports participation,social influences,physical environment,and promotional campaigns have a positive impact on the purchase intention of instant sports lottery.Our recommendations include strengthening sports lottery brand promotion to foster a rational purchasing environment,leveraging sports activities to create a favorable lottery atmosphere,optimizing the ticket sales environment to enhance the purchasing experience,and tapping into the social and entertainment aspects to implement diversified marketing strategies.
NETL
NSTL
万方数据
