Tourist Satisfaction in Ice and Snow Tourism Based on Online Text Analysis——A Case Study of Changchun
The Winter Olympics have sparked interest in ice and snow tourism,transforming the vision of"300 million people participating in ice and snow sports"into reality.Tourist satisfaction is a key factor influencing the sustainable development of ice and snow tourism.This paper utilizes online text data analysis methods,taking Changchun as a case study.Using the Octopus data collector,we gathered tourist reviews from Ctrip.com and Dianping.com,and conducted high-frequency word analysis,semantic network analysis,and sentiment analysis using ROST CM6 software.The results indicate that 73.45％of tourist comments express positive emotions,reflecting a high overall satisfaction,although some negative comments remain.Based on these findings,we propose suggestions regarding supporting facilities,cultural characteristics,and service quality,aiming to provide insights and references for the high-quality development of ice and snow tourism in Changchun.
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万方数据
