The Drivers,Characteristics,and Breakthroughs of Value Shift in the Junior Sports Training Market under the"Double Reduction"Policy
The implementation of the"Double Reduction"policy and related measures has created opportunities for the development of the junior sports training market.This paper employs literature review and logical analysis methods to interpret the driving forces,characteristic dimensions,and bottleneck breakthroughs of the value shift in the contemporary junior sports training market from three perspectives:national,social,and individual.The study finds that the driving force behind the shift in value within the junior sports training market under the"Double Reduction"policy originates from the path of sports development in China,specifically manifested in promoting the construction of a strong sports nation,meeting the demand for sports values,and establishing the concept of lifelong sports.The characteristic dimensions of value shift in the junior sports training market under this policy reflect the development and promotion of a"people-centered"value concept,specifically seen in the humanization of sports nation-building,the diversification of meeting sports value demands,and the urgency of establishing lifelong sports concepts.The breakthroughs in the bottlenecks of value shift in the junior sports training market under the"Double Reduction"policy lie in the integration of digital technology with the sports industry,namely promoting the digitalization of the sports industry,constructing a digitally intelligent sharing platform,and utilizing technology to enhance participation efficiency.
"double reduction"policyjuniorsports training marketvalue shift
NETL
NSTL
万方数据
