体旅融合视域下敦煌体育赛事高质量发展研究
The High-Quality Development of Sports Events in Dunhuang from the Perspective of Sports-Tourism Integration
东丽敏 1高海利2
作者信息
- 1. 天水师范学院体育运动与健康学院,甘肃 天水 741001
- 2. 西安体育学院运动休闲学院,陕西西安 710068
- 折叠
摘要
本文采用文献资料法、实地观察法、逻辑分析法等研究方法,基于体旅融合背景,分析敦煌体育赛事的现状与困境,提出敦煌体育赛事高质量发展的路径.研究发现:在体旅融合背景下,敦煌体育赛事在追求高质量发展的过程中存在内生动力不足、民众参与度不高、品牌效应不佳等现实困境.据此,提出发展路径:提升赛事运营水平,发挥市场主体地位;提高民众参与度,举办喜闻乐见赛事;打造品牌赛事,促进体旅深度融合.
Abstract
This study adopts literature research method,field observations,and logical analysis to analyze the current status and challenges of high-quality development of sports events in Dunhuang within the context of sports-tourism integration.It proposes a development path for high-quality sports events in Dunhuang.The results reveal that,within the framework of sports-tourism integration,Dunhuang's sports events face challenges such as insufficient internal driving forces,low public participation,and ineffective brand effects in their pursuit of high-quality development.Based on these findings,the paper suggests the following development pathways:improving event management capabilities and leveraging the position of market entities;enhancing mass participation by organizing events that resonate with the public;and creating sporting event brands to promote deeper integration between sports and tourism.
关键词
敦煌/体旅融合/体育赛事/高质量发展/发展路径Key words
Dunhuang/sports-tourism integration/sports events/high-quality development/development pathways引用本文复制引用
出版年
2024
NETL
NSTL
万方数据