The High-Quality Development of Sports Events in Dunhuang from the Perspective of Sports-Tourism Integration
This study adopts literature research method,field observations,and logical analysis to analyze the current status and challenges of high-quality development of sports events in Dunhuang within the context of sports-tourism integration.It proposes a development path for high-quality sports events in Dunhuang.The results reveal that,within the framework of sports-tourism integration,Dunhuang's sports events face challenges such as insufficient internal driving forces,low public participation,and ineffective brand effects in their pursuit of high-quality development.Based on these findings,the paper suggests the following development pathways:improving event management capabilities and leveraging the position of market entities;enhancing mass participation by organizing events that resonate with the public;and creating sporting event brands to promote deeper integration between sports and tourism.
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